Nearly 200,000 Kirana Stores Shutter Amid Quick Commerce Rise in India

  • The All India Consumer Products Distributors Federation (AICPDF) reports that nearly 200,000 kirana stores have closed due to fierce competition from quick commerce platforms.
  • These closures affect mainly metro areas (45%), followed by Tier 1 (30%) and Tier 2/3 cities (25%), where services like Zepto, Blinkit, and Swiggy Instamart are most active.
  • Quick commerce, offering 10-20 minute deliveries and heavy discounts, pulls customers away from local stores.
  • To adapt, kiranas increasingly embrace digital tools, such as WhatsApp orders and online payment options, though they struggle to match quick commerce pricing.
  • Concerns over predatory pricing have led AICPDF to urge the Competition Commission of India to investigate these platforms.
  • The future of kiranas may hinge on hybrid models blending physical presence with digital convenience to regain competitiveness

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