Mahindra & Mahindra Zooms Ahead: New King of SUVs

  • Mahindra & Mahindra (M&M) has emerged as the revenue leader in India's SUV segment.
  • The company's success is driven by popular models like the XUV7OO, Thar, and Scorpio-N.
  • M&M raked in Rs 72,109.5 crore in SUV revenue for FY23-24, surpassing rivals like Hyundai (Rs 50,421 crore).
  • Their strategy of focusing on high-value SUVs with an average price tag of Rs 15.7 lakh per unit proved successful (compared to Rs 13 lakh for Hyundai).
  • This win marks a significant turnaround for M&M, solidifying their position in the Indian SUV market.

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