Influencers Gaining Clout: Industry Set to Boom

  • The influencer marketing industry in India is poised for significant growth, projected to reach Rs 3,375 crore by 2026, according to a report by EY and Collective Artists Network.
  • This represents a 25% growth from 2023 and a compound annual growth rate (CAGR) of 18%.
  • The rise is attributed to India's high social media usage, with 50% of mobile phone use dedicated to these platforms.
  • Brands are increasingly recognizing the power of influencers to connect with consumers and are integrating influencer marketing into their strategies.
  • The report suggests growth will be driven by sectors like lifestyle, fashion, and beauty, with auto, e-commerce, and FMCG companies spending heavily.

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