Sports Brands Experience Meteoric Growth in India Amid Rising Fitness Trends

In a remarkable surge, renowned sports brands including Puma, Decathlon, Adidas, Skechers, and Asics have reported year-on-year growth ranging from 35% to 60% since FY21. This extraordinary expansion can be attributed to various factors, prominently the escalating popularity of fitness and athleisure wear among consumers. The onset of the Covid-19 pandemic further fueled the demand for fitness apparel and sports equipment across a spectrum of disciplines, beyond the traditionally dominant cricket. The combined impact of these factors has propelled these brands to double their business in India over the past two years.