DLF Privana South: Luxury Takes Flight in Gurugram, Rs 7,200 Crore Sold Out in 72 Hours

In a stunning display of luxury market resilience, real estate giant DLF has achieved another record-breaking feat. Their latest project, DLF Privana South, located in the posh Sectors 76 and 77 of Gurugram, has witnessed a complete sell-out of all 1,113 luxury flats within a mere 72 hours of its pre-launch. This translates to a staggering Rs 7,200 crore in sales, demonstrating an unwavering appetite for high-end living in the Delhi-NCR region.

DLF Privana South comprises 7 majestic towers housing spacious 4 BHK apartments and coveted penthouses, spread across 25 acres. Each residence boasts an average size of 3,500 square feet, promising ample room for luxury living. The project forms part of the larger DLF Privana township, encompassing 116 acres of prime real estate and offering an assortment of lifestyle amenities.

Analysts attribute this phenomenal response to several factors. DLF's brand reputation and proven track record in delivering premium projects play a significant role. The strategic location, offering proximity to business hubs, educational institutions, and healthcare facilities, further adds to the project's appeal. Additionally, the ongoing economic recovery and pent-up demand from high-net-worth individuals seeking spacious and secure residences in a post-pandemic world are seen as contributing factors.

This rapid pre-launch sell-out marks a key milestone for DLF, reaffirming their position as a frontrunner in the luxury real estate segment. It also highlights the resilience of the Delhi-NCR market, even amidst global economic uncertainties.

"We are deeply humbled by the overwhelming response to DLF Privana South," said Aakash Ohri, Joint Managing Director and Chief Business Officer, DLF Home Developers Ltd. "This signifies the enduring trust our customers have in the DLF brand and their continued aspiration for premium living experiences."

With construction already underway, DLF Privana South promises to be a landmark addition to Gurugram's skyline. Its success bodes well for the city's future, and the broader luxury real estate landscape in India.

Key figures:

Number of flats sold: 1,113

Total sales value: Rs 7,200 crore

Time to sell-out: 72 hours (pre-launch phase)

Average apartment size: 3,500 sq ft